China is way ahead of the rest of the world in what comes to social media and digital presence. Chinese culture is digital, this applies to individuals and companies alike.
Statics show that the number of mobile phones users in China amounted to 1,139 per 1000 people in the year 2020. Social media penetration rate amounted to 64.8% in China – higher than countries like Japan and the United States, and growing each year.
This digital culture consequently affected the corporate and business world as well. The way companies interact with their audience, reach new clients and understand their client’s needs is all done online. 81% of Chinese internet and social media users check online reviews before purchasing a product. 56.3% testify being exposed to a product or brand through social media. 58.7% made purchasing decisions based on knowledge from online users or social media influencers (influencers are individuals with a large audience of online followers who can affect others purchasing decisions).
There is not a single application or digital service existing in the world without a Chinese alternative:
Practically speaking, one cannot downplay the significance of online presence in China. Companies engage their audience using a variety of social media platforms, such as WeChat and Weibo. The use of social media platforms for Chinese business is not only for the purpose of brand exposure, but also for monitoring online feedback in order to better understand their target market and the needs of their customers.
It is important to note that in terms of Chinese culture, exaggerations in describing a product or posting misleading information will not be perceived well in Chinese culture. Credibility plays an important role in Chinese digital marketing – it can boost a brand’s reputation just as it can destroy it.
Ecat Venture team